Tag: Book Promotion

Reciprocity: First look …

Prologue

Damn, it’s hot!

Taylor wiped the sweat from his forehead with a towel, then glanced across the make-shift ring at his opponent. The man was huge, definitely not Filipino.

Must be Samoan, Taylor thought. He’d seen a few Samoans during his time in the special forces and respected them. Solid operators.

Taylor stood just a bit under six feet in his socks and weighed in at a solid one-hundred-and-ninety-five pounds. His opponent was about four inches taller and a good bit heavier. He could also hit. The big man had trained, probably Muay Thai. While the Samoan’s technique was a bit sloppy, he moved like a Thai boxer; and his elbows and knees were wicked. It had been a punishing knee to Taylor’s ribs that had prompted the end of the first round.

These unsanctioned fights typically went for three rounds. However, there was no timer or bell, nor were there anything you could really call rules. If a fighter got injured, the center referee would pause the fight long enough to ensure the fighter could continue. That pause effectively ended the round. While a few fights Taylor had fought in had gone two rounds, he’d yet to see one make it to three. They were too brutal for that. Tonight was Taylor’s twelfth such fight.

A few weeks back, broke and badly in need of a drink, he’d stumbled into a bar that happened to be playing host to a local “fight night.” After watching the first two amateurs go at it, Taylor, unimpressed, started to leave. But then he saw the winner handed five thousand Philippine pesos, roughly the equivalent of one hundred and fifty dollars, so when the promoter called for two more volunteers, Taylor made his way out onto the dance floor.

The fight was short despite, or maybe because of, Taylor’s dire need for a drink. His training saw to that. Collecting his winnings, he’d headed straight to the bar and, after a few shots, felt steady enough to venture down the street to the liquor store where he picked up a bottle of his self-prescribed medication. From there, he’d stumbled back to his apartment.

Since that night, Taylor had participated in eleven more human cockfights. He’d lost the next two simply because he was too drunk even to stand, never mind defend himself. However, the instinct for self-preservation combined with the need for cash and Taylor modified his drinking habits enough to fit his fight schedule. Then he began to win, quickly becoming a favorite with several locals who started betting on him instead of the local Filipino fighters. As his winnings grew bigger, those betting on him began to win a great deal of money. His fans were happy. However, some of the local gangs began to take notice. They also had their favorite fighters, and they were not very pleased about constantly losing to this American drunkard.

This fighter, tonight, was the toughest Taylor had faced so far. Although they were pretty matched size-wise, this man was tough as nails and knew how to fight. That last knee to his ribs had hurt.

Lucky I don’t have a few broken ribs, Taylor thought.

He took a swallow from the beer he’d left sitting on a stack of crates when called up for his fight. The venue for tonight’s fight was an old warehouse along the Pasig River in the Tondo district of Manila. Tondo is the largest district in Manila in terms of area and population; it was also the district with the highest crime rate in the Philippines. Taylor figured there had to be at least one murder per week. Fortunately, most of these killings were drug-related and did not involve foreigners or tourists. However, he also knew some extremely dangerous men and women lived there.

While not precisely Madison Square Garden, someone had set up the rundown warehouse with chairs and tables circling a marked-off fight ring. A make-shift bar sat along one side of the building and seemed well-stocked.

A pungent combination of cigar, cigarette, and marihuana smoke filled the air, and the alcohol flowed freely. A sizable crowd of people had shown up for tonight’s event. Taylor had begun to notice that the clientele attending his fights had improved as he continued to win. More affluent spectators were now in the crowd; some appeared to be successful business people, and a few Taylor recognized as leaders of some of the more prominent local gangs. He saw fewer and fewer of the societal dregs who’d frequented his earlier fights in local dives. The fact that more women were now in attendance did not escape Taylor’s eye either. They were typically attractive women, often on the arms of well-dressed men. But then there were also a few women who seemed to be on their own. Two had caught his eye, especially since both had been present at his last two fights. They looked to be twin sisters, and both were stunningly beautiful.

The referee called. Wiping his forehead again and taking one last slug from his beer, Taylor made his way back into the center of the ring.

Time to end this before I screw around and get hurt.

The Samoan, confident he’d hurt Taylor badly with that last blow to the ribs, came on strong, pressing his advantage. First, he fired a hard cutting kick at Taylor’s right leg, which Taylor narrowly avoided; he immediately followed with a left jab, then a hard right elbow strike toward the temple. Taylor slipped the jab and raised his left forearm to deflect the elbow. It was what the Samoan fighter was waiting for, and he launched a brutal shin kick at Taylor’s bruised ribs.

Taylor shifted slightly to his right as his left arm dropped suddenly, hooking around his opponent’s kicking leg and trapping it against his left side. Ignoring the screaming pain from his badly bruised ribs, Taylor shifted back to the left and slightly forward, taking his opponent off balance. Grabbing the fighter’s windpipe in a vise-like grip, his right leg swept the Samoan’ ‘s left leg out from under him, driving his opponent to the floor. The big man hit hard. Taylor followed him down while maintaining control of his opponent’s right leg. He dropped his right knee into the man’s groin, and a loud groan escaped from the Samoan’s clenched teeth. Pressing the man’s leg toward his chest with his left shoulder, Taylor reached down with his left and grabbed a handful of hair. Jerking the man’s head around, he slammed his fist into the right side of the man’s massive jaw, which must have been chiseled from granite because it did not shatter. However, the Samoan still collapsed back onto the floor. He was out cold; the fight over.

Taylor released his grip on his opponent’s hair and stood up. Then, swaying just a bit, he paused, looking down at the unmoving form. Abruptly, Taylor turned and walked over to the stack of crates to finish his beer.

Okay, time to collect my money and get the hell out of here.

Sensing a presence behind him, he turned. A woman stood there looking up at him. It was one of the twins he’d spotted earlier. She was even more breathtaking up close. The woman smiled.

“That was a great fight. You are an excellent fighter.” She paused, her eyes boldly roving over his six-foot frame. “I have made good money from your last two fights.”

Taylor nodded. “Glad to hear that, ma’am. Now, if you will excuse me, I have to get cleaned up and collect my winnings. It was nice talking to you, ma’am.” He turned to walk away.

“Wait.”

Taylor paused and looked back.

“There is a shower here at the warehouse you can use if you like. And, I can make sure your money is safe until you are ready to leave.”

Taylor frowned, then chuckled. “Why would I do that,” he paused, “… trust you to keep my money safe?”

“I like you, and let’s just say I want to … uh … buy you a drink. After that, who knows.” She smiled again, then shrugged, leaving the possibilities hanging.

Taylor’s mind began to consider those possibilities.

I could use a drink, he thought.

And this lady was damn pretty, even if she did only come up to his chest. “You don’t think the owner of the warehouse would object to me using the shower?”

Again, the woman smiled. “I can guarantee it. I, well, technically, my sister and I own the warehouse. So, Taylor? What do you say? Can I call you Taylor? Or, would you prefer I call you something else?”

“Sure, Taylor will do. And what should I call you?”

“My name is Blessica, Blessica Baguinda.”

Taylor knew the name. Everyone in the Tondo district, and probably throughout the entire city of Manila, knew the name. Blessica and her sister, Mahalia, ran the Dalawang Mga Ate Na Mafia, or Two Sister’s Mafia.

Blessica saw the look on his face. “I see you have heard of me.”

Taylor nodded. “I have. You and your sister are, uh,” he paused, “shall we say, well-known in some circles.”

“Does it matter?”

Taylor thought about that, then shook his head. After all, he was not exactly a model citizen himself. “I guess not.”

Blessica smiled widely. “Great. Let me show you to the shower.”

More to follow …

Have You Ever Thought About Doing a Book Trailer?

How do you market your books?

If you are a self-published author, you are often on your own when it comes to marketing your work. There are many avenues to explore including review blogs, Instagram, Facebook, Twitter, Pinterest, email lists, etc. In fact, it can sometimes be a bit overwhelming!

In my opinion, social media marketing is great for getting exposure. You can build a support network of other writers (#writingcommunity), gain ideas about target markets for your books, and promotes specials or giveaways. You may even sell a few books.

But I have come to a conclusion that people who spend a lot of time on social media outlets, are probably not book lovers or voracious readers. If they were, they’d be reading, and not Tweeting. So, I decided to try something new!

I decided to try creating a book trailer.

Videos do seem to be another great way to grab a possible reader’s attention and interest, gain exposure, and maybe even sell a book or two. Videos are easy to share and can certainly be used with social media. But, they can also be used on your website, uploaded to YouTube, emailed, shared on blogs, etc.

Conspiracy. Terrorism. One SEAL stands between freedom and nuclear annihilation.

I started trying to do this myself, but quickly found out that there is a good bit to it. Access to appropriate royalty-free footage, editing software, having a script or storyboard, and a good soundtrack are all important and too much to learn all at once. Therefore, I enlisted the help of a video editor on Fiverr.com to help me get started. It turned out to be a lot of fun. You can view the results above, of course.

As part of this process, I did learn the importance of having a script and storyboarding your video to get your ideas in laid out and conceptualized before you go looking for royalty-free video footage, etc. I am also looking into getting some better video editing software. I think this would be fun to do yourself, but then, you also have to consider time and investment.

So, for my next project, a “coming soon” book trailer for my sequel to Serpents Underfoot, I will certainly still get some help from the experts on Fiverr.com, but who knows what the future may hold!

One thing is clear. Writing a book is only part of the battle, and in fact, may be the easiest part. Getting your book out there and getting exposure, building a reader base, driving sales, all while continuing to write additional books can be quite a challenge. Hopefully, somewhere down the line, the work pays off. You have to truly believe that the investment of all your time and hard work will pay off in order to keep chugging away and eventually be successful.

Just don’t stop trying!

There is some sage wisdom from some old martial artist that seems appropriate here. The founder of Isshin-ryu Karate, Tatuso Shimabuku, used to say it, but I am pretty sure it didn’t originate with him. The saying goes:

If you fall down seven times, get up eight!

unknown

My version of that is “I am to stubborn to know when I am beat, so I just keep going!” But, isn’t that the secret to success?

Stay tuned for future book video trailers. And for other blog posts and book reviews, click here!

What to do when your book cover sucks!

It is not just about the reviews!

Learning to market your book as a self-published author is an interesting and sometimes painful journey. There is so much to learn and so much to do. The book cover, the story itself, the categories and keywords, SEO, social media marketing, Twitter, Instagram. BookBub, etc. … and getting reviews. The list of things to do can quickly become rather extensive.

The reviews I get tell me my story is pretty darn good.

Of course, you always get a few bad reviews. Not everyone will like your book. That is just a fact of life.

However, most of your reviews have been 4 and 5 stars. Some of the reviews have been absolutely outstanding. So why is your book not selling a little better?

Yes. It does take time. When first starting out, you are not exactly Tom Clancy, Lee Child, or Vince Flynn! At least not yet!

You do have to keep plugging away at finding what marketing ideas work for you. There is no way you can do it all. You have to have a plan and then you have to work the plan.

Enter the experts

Through ALLi (Alliance of Independence Authors), I have been exploring and learning about marketing for self-published authors. I have been working with Beth Kallman Werner at Author Connections and now with Jim Kukral at Authors Marketing Club.

The book cover story

book cover

About a week ago, while on the phone with Jim Kukral, we went through my book’s categories and keywords and at Jim’s suggestion, made some smart changes there. I learned about KDP Rocket and if you are a self-published author, I think this tool is indispensable.

We also looked at the book cover. Jim’s comment was that the book cover looked like exactly what it is … a first cover attempt by a newbie self-published author.

I must admit it hurt just a bit. After all, I was kind of proud of the cover. I mean, I designed it myself. Jim then suggested I take a look at other book covers in the same genre; essentially military action thriller.

I did this and his point became painfully obvious. A lesson learned. Jim explained the concept of “cover to market.”  Essentially, this means your cover has to stand out in the market you are competing in. Kind of a “duh” moment actually.

So … back to the cover drawing board we went. And, about a week later, voilà!  I must admit, I love the knew cover. It fits the genre and stands out among the book covers of my competitors. It gives clues to the story line with out being a “spoiler.”

In addition, many people I have shown the book cover to really like it.  A few have not. But when I dug a little deeper, I realized this is not a genre they read very much of. That kind of clicked as well.

The unveiling!

book cover
The new cover

I would be happy to hear your thoughts on this new book cover.

I think there are several good lessons in this post. Self-publishing is an interesting new venue for aspiring authors. It is very cost effective when you are just getting started. But being self-published does not mean that you have to remake the same mistakes as everyone else.

You most certainly can if you want to!

And, we will all make our share of mistakes. However, there are legitimate experts out there who really love helping authors succeed and it does not have to be prohibitively expensive. Talk to a few people who know. Check out the competition. Learn about concepts such as “cover to market.” Check out tools like KDP Rocket. And always remember, it is not a sprint to instant success  … it is a marathon where endurance and training count.

Promoting Your New Book? Have You Tried Libraries?

Book Promotion 101

promotingYou are a self-published author and you have published your first work. Unfortunately, it is not flying off the shelves at Amazon.com. You are selling some books and getting some great reviews, but real success seems to be so slow in coming. Establishing yourself as an author takes time and hard work. Now, is when the real work begins. You have to begin promoting your book. There are a lot of ways to do this. Amazon.com offers promotion tools. You can join Goodreads, BookBub, AuthorsDB and other online book promotion communities. I am sure you have a website. a Facebook Fan Page, and a blog. You do book signings when you can.

What else can you do to promote your book?

Have You Thought About Promoting Your Book Through Libraries?

People who read often go to libraries. I have been donating copies of my book to any libraries that are interested and so far, they have all been. What I am after here is name recognition. You want people to check your book out from the library, read it, and enjoy it. Then you want them to tell their friends how much they enjoyed your book. This library idea is something i am currently trying. And, to be honest, I am not sure how well it will work. But, it certainly can’t hurt!  If anyone else has tried this, I would be happy to here their comments or suggestions.

So far my book, Serpents Underfoot, is in four libraries and will very soon been available in several more. It is currently available at the Inlet Public Library in Inlet, NY, the Raquette Lake Library in Raquette Lake, NY, and the Old Forge Public Library in Old Forge, NY. It is also in the Southern Regional Library in Durham County, NC. In addition, it will soon be available in the Wake County Library system, the Knoxville Public Library system in Knoxville, TN and the Clinton, Oak Ridge, and Norris public libraries also in Tennessee. Getting your book placed in the “Local  Authors” section of your local library can’t hurt either!

Another Benefits Of Using Libraries

Another benefit I can see is that many libraries purchase books through Ingram Spark. I used Ingram Spark to produce the hardcover version of my book. If your book gets good circulation, I think you can be pretty confident that these libraries will be open to purchasing future works by you as they are published.

Any Experience With Libraries You Want To Share?

Again. this is basically an experiment on my part and I am not sure how well it will work, but I believe it has real potential if you can handle donating a few books now for success later. I will keep folks posted on whether or not this works out for me. Also, I am interested in hearing of your experiences if you have tried this and you are willing to share. Promoting a book as a self-published author takes time and effort. Anything you can do to help is probably a good thing. I believe it is a lot of trial and error to find out what works for you. You try a lot of ideas over time and some of them work. If you throw enough mud at the wall, some of it surely will stick!